The challenges of the advertising business

Email this Article Print This Article If your small business has an online presence, content marketing has to be part of your overall online marketing strategy.

The challenges of the advertising business

Small Business Marketing Challenges

Recently I met with a small group of business owners and asked them their biggest marketing challenges. Here are the 5 things they shared with me. This was probably the biggest concern and I hear this frequently from owners of small businesses.

You need to make sure your advertising dollars are getting the return that you need! So be strategic and write good copy! So make sure you think about your advertising strategy and try to be very strategic. Then take the time to write good copy. These are two things that a good business coach can help you do!

Many times we are asked to provide sponsorships or services or referrals with the promise or expectation that we will get business in return.

So what do you do? If it is not mutually beneficial it is not sustainable, so both parties have to be committed to that end. Communicate clearly and openly at the beginning. Then track and measure everything while continuing to communicate along the way.

7 Marketing Challenges Facing Small Business Owners

If the day comes that this partnership is no longer or maybe has never been mutually beneficial simply acknowledge that, wish each other well, and move on as friends.

Depending on your particular business, this can be a big challenge. If you sell infrequently to your customers e. Two ways that most of us can grow our businesses is by helping our customers increase the frequency of their purchases, or by helping them increase the size of their purchases.

The challenges of the advertising business

However, to do this we must keep our customers engaged! My favorite strategies for keeping customers engaged are: E-newsletters that offer real value Regular customer appreciation events Periodic personal contacts e. Social media Annual client appreciation event 4 — Educating customers on all that we offer It is very important to market to your existing customers.

In doing so you will educate them on all the products and services you provide. Make marketing to your current and past customers your 1 priority! Systematically educate them by sharing success stories, case studies, or information about your offerings.

Also, be sure to train your employees to cross sell and up-sell! Have daily huddles for 10 minutes to keep them focused and inspired.

The challenges of the advertising business

Have weekly meetings to recognize small wins and to educate them on how you help others solve problems. Be sure they KNOW the value your company offers. Have monthly strategic meetings where you process and plan with the input you have solicited from your team.

Challenges in Marketing Management |

Finally, have special training times to deeply indoctrinate them into your systems, your culture, and your value to the customers you serve. These big marketing challenges CAN be overcome but it will require discipline and intentionality. Create your plan and begin implementing that plan right away.5 Major Challenges B2B Marketers Face (and what to do about it) Every marketer and B2B business owner faces marketing and sales challenges that have been created from the vast changes over the past 20 years of the Internet age.

Despite the fact that the advertising industry is looking up in , challenges still exist. March 01, If the predictions are right, will be a good year for the advertising industry. Your marketing plan will help you address the first 3 challenges.

Determine your marketing goals. Focus your goals on increasing your brand visibility and generating quality leads so your activities help you overcome those two challenges. Define your marketing strategies that will help achieve your goals.

If your small business has an online presence, content marketing has to be part of your overall online marketing strategy. But creating the content which resonates with your audience and marketing it so it can reach as many people as possible is a challenge.

Mar 04,  · The '8 Great' Challenges Every Business Faces (And How To Master Them All) There is help to starting an online store, for example, for getting business cards and marketing materials – all at. Digital marketing and advertising are important tools for reaching customers in the modern age.

However, finding success can prove to be a real challenge thanks to the shifting landscape and.

The Biggest Hurdles You Will Face in Content Marketing - Small Business Trends