We live in an age of publicity. Advertisement are designed to promote the particular interest of a definite person, caused, or the sale of product. Oral publicity by far the more ancient form of advertisement is carried on by hawkers.
Sex in advertising has been the theme of much 20th Century American Advertising. It seems like all we see these days are advertisements which use the human body and sexuality to sell all kinds of products from food and cars to colognes and exercise equipment.
Most of the time sexuality and the use of the product in a real world setting is irrelevant, but for centuries if sexual connotation is put upon the use of a certain product then the product has been a success in the market place.
For a copy of the ad please refer to the end of this report. We will be applying the basic Principles of Advertising to help use critique this ad. Before any company decides what kind of an ad will be used to represent their company and their product, they will need to consider their target consumer.
The advertising agency will need to take personal influences and environmental forces into consideration.
While choosing a type of ad, it is very important that the advertiser take marketing stimuli into consideration, these stimuli include: The advertiser needs to understand the perceptions, motives, needs, personalities, lifestyles, and attitudes of their target market.
Finally, consumer analysis can be thought of the most important of the Principles of Advertising. If an ad is positioned to appeal to the interests of anyone but the target market, then the ad would simply be a waste of precious time and resources.
Advertising effectiveness is a measure to see how effective the advertisement is on consumer recognition and intentions on buying a certain product. There are two kinds of classifications of advertising effectiveness.
The first is the communication effects and the second is sales effectiveness.
The Robert Lee Morris Watches uses the second type, sales effectiveness. Sales effectiveness measures the impact of advertisement on sales. There are three types of sales effectiveness a company can use. They are inquiry testing, direct response and market testing.
Robert Lee Morris Watches uses the inquiry test method.
We know that they use this method because they offer a toll free phone in the upper left hand corner of the advertisement. The ad does not offer a lot of content in regard to words.
They want the consumer to call them and tell them what they think about the ad and to inquire about additional information. The "big idea" for a creative strategy in regards to the concept of sexual appeal in advertisement is virtually to attract the attention and maintain the visual process of the incoming information.
Sex in advertisement grabs the attention of a sexual attitude of behavior for the targeted audience.
Sexual appeal may be displayed by using naked bodies, illustrative emphasis on attractive body parts, and romantic or intimate moments for selling a hopeful image to the target market.
The image of sexual feelings, therefore, lead audiences to believe that the purchase of the product will lead to fulfillment of being part of that romantic moment.Free Essay: Advertisements are everywhere, combining images and words together to create a message to sell a product.
The initial impression is that the. Today we live in a world that sex sells mostly everything.
People from all over the world are constantly bombarded with an increasing amount. Through the years we have found a diversity advertising resources for selling products which have been calling the attention of the costumer. This free Marketing essay on Essay: Sex in advertising is perfect for Marketing students to use as an example.
Sex appeal in advertising has become an incredibly controversial issue due to its negative effects on children’s self-esteem, body image, manipulation of their young minds into purchasing company products, and lastly the sexual portrayal of children in advertising.
|Why It's Unfortunate That 'Sex Sells' in Advertising and in Life | HuffPost||Sex in advertising Essay: Pervasive types of sexual content may include nudity, innuendo or double entendre Courtney and Whipple,or models wearing varying amounts of clothing or depicted showing suggestive physical contact Reichert et al.|
|Why It's Unfortunate That 'Sex Sells' in Advertising and in Life | HuffPost||To what extent do you agree with this view? If done ethically, advertising is beneficial to advertisers as well as consumers.|
|The Hard Rock Hotel in Las Vegas used the play on words "buck all night" to appeal to the largely adult male audience of a rodeo event.|
|Essay on Sex. Research Paper on Sex In Advertising||Bagdikian also goes on to show that mass advertising also introduced a new factor in selling:|
|Student Sample Essay: Advertising||Objectification of Women in Entertainment Media Introduction- A trend that is developing in entertainment media today is the objectification of women in society. Specifically in movies, music videos, music, and television, there is strong focus on women as sexual objects rather than women.|
Jon Barber. BISMCS February 27, Media Coverage Analysis Objectification of Women in Entertainment Media. Introduction- A trend that is developing in entertainment media today is the objectification of women in society.
Specifically in movies, music videos, music, and television, there is strong focus on women as sexual objects rather than women.