Inbound marketing, by creating content designed to address the problems and needs of your ideal customers, attracts qualified prospects and builds trust and credibility for your business. Working on this principle, inbound marketing attracts your potential customers by creating content that they prefer to consume. Further, it creates attractive marketing movements that entice as well as engage the target audience. Inbound marketing uses these strategies in such a way that a company is visible to its customers naturally, so instead of them going out and hunting customers, the customers discover them.
PROSPECTS Bottled water performs well as focus shifts from hydration to functional benefits Bottled water has performed well in terms of volume and value as consumers look for clean and pure water. Furthermore, millennials do not live in the same place for long periods of time and prefer consuming bottled water rather than installing water purifiers in every residence.
Rise in adoption of bulk packaged water by Indians Consumers in India especially in metro and first-tier cities are shifting from traditional sourcing of drinking water from tap using water purifiers to litre bulk packaging.
The shift to bulk water is driven by limited supply of drinking water by municipalities and large floating populations in urban centres preferring to purchase bulk water rather than installing water purifiers, as these have to be serviced and filters have to be changed on a regular basis.
Entry of new premium water players with focus on metro cities Rising disposable incomes and changing lifestyles in metro cities of India have created new opportunities for bottled water players to introduce premium water brands in metro cities.
People in these cities are brand conscious, sophisticated and prefer premium products. These players and their brands have been able to gain the trust of consumers and have been able to outperform regional players. Increasing players in functional water Functional water in India is expected to grow and more companies are also entering this space; up toonly one player operated in functional water.
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Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Bottled Water in India?
What are the major brands in India? How important is the direct selling method of distribution in India for bottled water sales? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions This industry report originates from Passport, our Soft Drinks market research database.
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No Topic Comprehensive study on social media and its role in marketing Facebook - understanding role in social marketing Comprehensive study to understand marketing of brands Evaluation of marketing strategies adopted by GYMS & CLUBS Analyzing Media buying and selling proportions Understanding basics of live.
Mar 05, · analysis of marketing strategy of mineral water industry [a case study of bisleri] a research report submitted MERS virus and alkaline water – deceptive and misleading claims and strategies to promote alkaline water and oxygenated water.”.
The strategies were based over 3 key Focal points: To counter the organized players, all 3 focal points needs to be covered under the strategy whereas Bisleri already wins in the marketing department over the unorganized players.