Adhering to a style guide

Following the appropriate guidelines helps you to assure that your work will be credible and give important information to your readers. The significance of a Style Guide A style guide creates and defines the standards for internal and external corporate documents. A style guide reduces the expense of repetitive instructions and prevents costly errors. Discussion Question 4 What is the difference between paraphrasing and summarizing?

Adhering to a style guide

Share Consistently communicating the brand platform at every level of interaction with customers is key to increasing brand engagement in a Adhering to a style guide marketing landscape. Psycho-sensory research tells us that the majority of information is communicated through nonverbal or sensory channels.

Communicating with too many voices and with too much variation can compromise brand equity and confuse audiences by expressing multiple personalities and leave messages open to interpretation. This is as true for B2B brands as it is for B2C brands.

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A corporate identity style manual standardizes the creative approach to support a brand identity that is easy to recognize and heightens visibility and credibility in the minds of customers while upholding the integrity of the brand.

A style guide is a system of policies and procedures that controls the formatting and visual presentation of all company communications, including the treatment of logos and typography, photographs and illustrations, and the management of templates, color palettes and editorial stylebooks.

Logo Usage As the symbolic representation of a brand, its character and its fundamental principles and values, a logo is the single most important graphic element and serves as the visual signature of the brand. A style manual establishes the usage preferences for logos, word marks, icons, tag lines and other identifiers.

These include consistent positioning, orientation, proportional relationships and minimum size requirements, as well as color and style variations and logo configurations as they apply to every situation.

Adhering to a style guide

A style guide will demonstrate the process for determining clear space requirements around the logo to optimize visibility and deliver the most meaningful and intelligent targeted impact. In addition, a style manual will provide examples of the correct use of trademarking, registration marks, company boilerplates, copyright statements and disclaimers across marketing materials intended for internal, external and international distribution.

Typography The use of a specific set of compatible font families that reflect the individuality of a brand is essential to achieving a universal tone of voice and can greatly improve the legibility and clarity of company correspondence.


Selecting a typeface that is distinctive, memorable and recognizable can trigger sensory reactions that influence the way consumers feel and form an emotional association between the typeface and the brand experience it represents.

A style manual will regulate the number of allowable weights and styles and determine the proper spacing and formatting of letterforms. Furthermore, a style guide manages the visual hierarchy of headlines, subheads, body copy and other style preferences.

An alternative set of typefaces should also be provided as a substitute for fonts that may not display properly across all formats and devices, such as Web-based applications, Microsoft Word documents and PowerPoint presentations.

Color Palettes Style guides establish color palettes to determine which primary and secondary colors a brand should utilize to create meanings, emotional impressions and perceptions about the character and attitude of the brand.

An approved corporate color palette should be a selection of colors that combine and complement each other to form a visual identity that is easy to recognize, attract attention and potentially influence the moods and behaviors of end users. A style guide should summarize which combination of colors and contrasts produces the desired emotional effect while being mindful of how specific color schemes can yield entirely different emotional reactions, associations and interpretations across different demographics.

Moreover, the use of too many colors when branding a specific product or corporate identity can diminish the impact of a marketing campaign. Brand style guides outline which print- and Web-specific color spaces, color builds and other specifications have been approved for corporate communications and which file formats are preferred for printing and duplication processes.

Imagery Imagery plays an important role in projecting the personality of a brand and strengthens the personal and emotional relationship a brand shares with its intended audience.

Many style manuals regulate the composition of subject matter, depth of field, image resolution, file formats, content positioning and expressive tone. Photographs that feature professional models posed in a studio environment, for example, may not be as compelling or represent the brand as effectively as candid, informal photographs of people taken under natural conditions that have not been staged.Oct 23,  · Style guidelines are extremely important because they lay out the desired format for a piece of written communication.

Adhering to a Style Guide | Essay Example

By following them, the writer will produce a polished, professional piece of writing which meets the requirements of the organization the writer is working for.

Check out some sample graphics below that reinforce our brand by adhering to our style guide! The Digital Dems logo utilizes our official color palette and sans-serif font from our style guide.

diligence by the entire campus in adhering to this guide. Usage of the logo and the other graphic elements supporting it allows the university to put forth a consistent, recognizable The primary sources for this guide have been USD’s previous style guide and The Associated Press Stylebook, which is widely used by American journalists.

A style guide is a manual that establishes rules for language (including grammar and punctuation) and formatting. Within academia, these guides also provide standards for . Adhering to these graphic standards help us connect with target audiences and strengthens credibility locally and globally.

Used consistently, it communicates a message and becomes standards, this style guide provides flexibility to ensure your communication is appropriate for the intended audience.

Yes, maintaining a consistent style is imperative so that you can maintain consistency with your style during the writing process. You will want your writing as well as your style guide to be proficient for your career or academic writing.

Adhering to a Style Guide | Essay Example